marketing

MBTA considers ads on Charlie Cards

December 22, 2011

Facing a $161 million budget gap, the MBTA wants to sell advertising on its smart cards and is seeking bids from interested parties.

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Something’s fishy with farecards

September 27, 2011

With last week’s launch of the Merseytravel (UK) Walrus card, some reporters got to wondering: What is the “watery trail” that links so many smart cards?

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Capital Bikeshare launches rewards program

May 31, 2011

Capital Bikeshare (DC) is launching an incentive program to help keep the system balanced by encouraging riders to drop off bikes at empty stations.

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Getting from here to there: A guide to transit marketing

May 25, 2011

EMBARQ released a report on transit marketing and branding to help agencies attract new users, retain existing riders, and secure political support.

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TfL unveils design for royal wedding Oyster card

March 30, 2011

The wait is over: Transport for London (UK) unveiled the design for the Oyster card commemorating the wedding of Prince William and Catherine Middleton.

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MBTA revitalizes security campaign

March 16, 2011

The MBTA is revitalizing its “See something, say something” campaign with new public service ads funded by the US Department of Homeland Security.

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TfL to create fare card for royal wedding

December 5, 2010

Transport for London (UK) plans to issue a souvenir Oyster fare card to commemorate the wedding of Prince William and Kate Middleton next spring.

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Share your story: APTA launches wall of videos

September 24, 2010

The American Public Transportation Association launched its Online Wall featuring videos from riders and community leaders speaking about the benefits of public transportation.

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Bay Area officials launch Clipper smart card

June 16, 2010

After months of planning, the transition from TransLink to Clipper Card became official today.

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High-tech goes lo-fi

June 11, 2010

High-tech companies have begun to embrace low-fidelity design for their advertising and products.

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