Neon sign coffee cup

Transit urges customers to “Dump the Pump”

June 15 is national Dump the Pump Day, and transit agencies are pulling out all the stops to spread the word.  Here’s a few of the ways agencies are encouraging people to try transit and thanking their existing customers.

The Rhode Island Public Transit Authority is inviting passengers to show their support of public transit by taking a picture of themselves on the bus and uploading their photos to social media with the hashtag #DumpThePump.  RIPTA’s Commuter Resource RI team will also surprise passengers with prizes at bus stops across the state.

The Regional Transportation Commission of Southern Nevada is challenging commuters to pledge to take transit today to help reach the goal of eliminating 25,000 vehicle miles from the valley’s roadways. RTC is encouraging people to join Club Ride Commuter Services, its program that creates incentives for employers and commuters to use alternative modes of transportation. “Club Ride members took more than 7 million vehicle miles off the road last year by using green commutes such as transit, carpooling, and biking,” said RTC general manager Tina Quigley in a statement. “We are hoping Dump the Pump Day will inspire Southern Nevadans to leave their car at home for the day and try something new.” Participants can tag Club Ride on Facebook and Twitter and use #DumpThePump to join the national conversation.

The Metropolitan Transit Authority of Harris County (TX) is assigning teams to park-and-ride lots and transit centers to assist first-time riders and to thank current customers. METRO will also award prizes to customers every hour during the day, beginning at 7 AM. To participate, customers can take a selfie while riding the system and upload it to METRO’s Twitter, Facebook, or Instagram pages to be part of the random drawings.

To thank transit riders of Chicagoland, the developer of the Ventra fare payment system is sponsoring “Coffee from Cubic.” Anyone who shows a Ventra card, the Ventra mobile application, or a Metra ticket will receive a free cup of coffee (while supplies last). “We know that access to convenient public transportation is a major factor in attracting businesses and employees,” said Leanne Redden, executive director of the Regional Transportation Authority (IL), in a statement. “More than 60% of those who work in and around Chicago’s Loop take public transit to get there. On Dump the Pump Day, we celebrate our regular riders as well as those who don’t usually ride our system, asking them all to ‘dump the gas pump’ for at least one day.”

Is your agency tapping into customer technology to encourage customers to dump the pump? Share in the comments below.

Photo credit: Susan Mara Bregman

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