The Metropolitan Transportation Authority (NY) is relaunching its program to sell advertising on MetroCards and, for the first time, is opening up space on the front of the cards.The MTA introduced advertising on the back of the farecards in 1995.
“Millions of New Yorkers carry MetroCards with them everywhere they go and use them multiple times a day,” said MTA chairman Joseph J. Lhota in a statement. “For those with a message and a desire to reach millions of people in a novel, attention-getting way, there is no better way to advertise.”
The MTA charges advertisers between 18 cents and 51 cents per card, depending on the volume. The minimum is 50,000 cards and the maximum is 5 million. Rates have not been set for advertising on the front of the card but officials expect to charge a premium. The ad would go in the space above the magnetic stripe.
“There’s no better way of getting your message literally in peoples’ hands,” said spokesman Paul Fleuranges. “We think it’s an attractive platform. You don’t even have to flip it over. It’s right there – Pow! — on the front.” Link to full story in New York Daily News.
Photo credit: Susan Mara Bregman