When a major power failure snarled Amtrak service in the Northeast Corridor this week, the agency chose not to use its website or Twitter posts to alert stranded commuters. Instead, the agency focused on traditional media updates. “We always reach out to the media first, because overall, they reach the greatest number of passengers,” spokeswoman Karina Romero told WTOP. “We do have a Twitter site, we are working on that, but right now reaching out to the media is our number one goal because that has a much wider audience.” A look at Amtrak’s Twitter account shows that the agency sent out only two alerts that day. The first tweet came after power was restored and announced that delays were likely. The next update came that afternoon to announce a return to normal service. Link to full story in WTOP.
Amtrak gets anti-social (media)
by Susan on August 27, 2010
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