Amtrak invites riders to create a contest

by Susan on July 15, 2010

Amtrak is holding a contest to generate ideas for…a contest. Launched on Amtrak’s Facebook page, Create Our Contest Contest uses social media — with a dash of crowdsourcing — to engage its riders. “Amtrak’s customers are enthusiastic, highly-creative people who showcase their love for train travel in many different ways,” said chief marketing officer David Lim in a statement. “We want to harness this creativity and engage our fans by asking them to develop their dream contest.” Readers can submit entries in written or video form on Amtrak’s Facebook page,where users can vote for their favorite idea. Entries receiving the top 25% of all votes will be reviewed by a panel of judges to determine the winner.  See the contest announcement on Facebook.

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