When Miami-Dade Transit (FL) rolled out its EASY contactless smart card system last fall, the agency was trying to improve customer convenience, address fare evasion, and collect better ridership data. ContactlessNews writes about the expedited 15-month schedule:
To smooth the transition to tapping the new plastic EASY Cards and paper EASY Tickets on contactless smart card scanners, MDT looked inward to draw upon the experience of its own transit chief and went outside itself to seek help of an experienced vendor.
Also key to the smooth transition was customer outreach and training. “I give credit to my marketing staff,” said MDT director Harpal Kapoor. “They led the whole outreach effort passionately and took every complaint seriously. When we had issues, we adjusted right away.” MDT selected Cubic as its vendor for the fare system. Link to full story in ContactlessNews.
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