Private sector businesses are increasingly using social media to communicate with their customers, and the lessons for government agencies are clear. From Federal Computer Week:
For inspiration and guidance on how to use Web 2.0 and social networking to better communicate with the public, look no further than your counterparts in the private sector…Businesses have learned that social-media responses are personal and effective, whereas press releases and newspaper advertisements are cold and unfriendly.
With examples from Starbucks, General Motors, and Comcast, the story highlights different approaches for learning about customer preferences, correcting inaccuracies, and addressing concerns. Link to full story in Federal Computer Week.
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