The Orange County Transportation Authority (CA) launched Text 4 Next, which allows passengers to receive bus schedule information via SMS. Passengers send a text message to OCTAGO, including the bus stop number. They receive a text response with the next three scheduled bus arrival times for that stop. “The text messaging program gives our customers added flexibility to confirm bus schedules on-the-go while reducing our overhead expenses,” said marketing manager Stella Lin. Link to full story in Metro Magazine.
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