San Francisco (CA) Bay Area Rapid Transit has partnered with Foursquare, the location-based mobile network, to promote ridership. Foursquare encourages users to explore neighborhoods and recommend places to others; participants can earn points and badges for checking in at different locations. Foursquare will offer a BART-themed badge that regular riders can “unlock,” and BART will award $25 promotional tickets to riders chosen at random from station check-ins via Foursquare. Link to BART press release
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