Looking at 14 companies in six countries, a new report from the Nielsen Norman Group concluded that frontline workers, described as the “Facebook generation,” are bringing Web 2.0 tools into the workplace. From eWeek:
“As social tools begin to shape workers’ expectations for how they get things done, it raises expectations for how they collaborate and communicate and participate in content development,” said Nielsen Norman Group user-experience specialist Patty Caya. “The social Web has turned consumers into producers and this will impact how they work.”
The report highlights a “culture clash” in the workplace. New employees, typically just out of college, expect to continue to use blogs, wikis, and other social networking tools on the job. Their senior managers see these tools as something their teenagers use and are slow to adopt the new technology. Link to full story in eWeek.
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