The four pillars of effective use of Web 2.0 in government

by Susan on July 2, 2009

Government Technology spoke with Greg Parston, director of Accenture’s Institute for Public Service Value, about the implications of social media for government organizations. Parston said citizens want four things from government: outcomes, balance, engagement and transparency. He continued:

“These new technologies are enabling governments that are progressive and thinking strategically to really fundamentally alter and strengthen their relationships with citizens. It’s not a relationship that’s merely about the voting booth or the bus ride anymore. It’s an ongoing, informative and interactive relationship, which is empowering citizens and allowing government to learn and educate as it has never done before.”

Readers may download a free white paper from Accenture called Web 2.0 Collaboration Tools for the Next Generation of Public Service from the Government Technology website. Link to full story and download link in Government Technology.

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