More Riders reports on a New York Times story about Commuter Advertising, a Chicago-based start-up company that allows transit agencies to integrate advertisements into their audio systems. The ads, which are targeted to retailers along the route, are broadcast through on-board audio systems. According to the Times:
The ads are being sold either by time (say, playing during morning and evening rush) or by location. For instance, a store can run a spot a stop before the one nearest its location and repeat the spot when the stop is reached. (“Hey, did you know a Dunkin’ Donuts is two blocks away? Come in Monday for a free cup of coffee.”) Or a college can buy commercials that are heard by students on their way to local high schools.
The system was first tested on the Greater Dayton (OH) Regional Transit Authority.
Link to story in New York Times.
Link to story in More Riders.
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